|Photo Credit: Michael Cote|
I like to take a few road trips a year, usually to Arizona or Las Vegas, and I usually rent a car instead of driving my own car. In the U.S. there are many car rental companies and most of them cater to regular people like me who need a car for whatever reason. The majority of these companies also offer business car rental programs as well. However, there isn’t a national company that I know of that solely focuses on leasing cars to business or corporate people.
Why is this important? Well, business people have specific needs. Some people are on a schedule and need a car at a certain time. There are others who travel frequently and don’t want the hassle of going through paperwork and other formalities when renting a vehicle. Then there are business people who want curbside or pickup service.
In the UK there are companies like Hitachi Capital Vehicle Solutions that focus on business car leasing and fleet management. Their website is also customer friendly filled with resources too: http://www.hitachicapitalvehiclesolutions.co.uk/
When your business focuses on a specific niche, you are able to really get to know what the people in your target market want and need. You’re not trying to be all things to all people. You can set yourself apart from all the other companies that offer the same type of product or service because you truly understand what your customers want. If you can fulfill a need with better care and attention, you’ll have no problem staying in business.
Even if your company doesn’t have a niche that it caters to, what can you do today to learn more about what your customers want or need? Is there something you could provide that no other company is offering?