
If you're a business owner or someone who has an interest in what customers think about your services or products, I highly advise searching the internet for reviews. To a certain extent, it's good to hire companies to help you with feedback surveys or to conduct focus groups and mystery shops, however, if you just want an overview of how satisfied your customers are, you'd be amazed by all the free feedback you can get on the internet.
If you're looking for feedback about your products or services, here are three places you can check:
- Yelp.com - Awhile back I wrote about using Yelp for free feedback, but it wasn't until the other day that I actually created an account to write my own reviews. Yelp is real popular now and has been featured in Time, Business Week, and Forbes magazines. Not only is Yelp a place for people to write reviews about businesses, but it has social networking features where they can connect with other users by adding them as friends (think Myspace or Facebook). If you're on Yelp, I invite you to connect with me! Click here to visit my profile.
- Get Satisfaction - This resource is not just a place to get customer feedback, this is also a place where you can answer people's questions and offer help with any issues they have about your product or service. Find out more about Get Satisfaction by reading this Fast Company interview with the company's CEO, Thor Muller.
- Twitter search - Twitter is the *hot* social networking site where people share their thoughts in 140 words or less. Call it "micro-blogging" if you wish. At the Twitter search page, just enter your company name and see all the people "tweeting" about your business. You can subscribe to the RSS feed for a query and get updated on any mentions of your company name in Twitterville. Sarah Perez wrote a great article about how to get customer service via Twitter. Sarah advises that every company should get on Twitter and I agree.
Photo Credit: ZabriskiePoint



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