One of my favorite reads about social media is Chris Brogan's blog. As I was doing some weekend reading today, I was drawn to one of Chris' posts, It's All About You, where he says:

"Keep the Conversation Focused on Your Customer"

When salespeople meet customers for the first time, most of the time the interaction is all about selling the features of a product or service. In my personal experience, I've come across very few salespeople who stopped to ask questions about me or determine what my needs are. In stores they see you looking at something and immediately walk up to you in selling mode spewing out some script.

So I challenge you this week to focus on your customer.

No, really, focus and stay focused on your customer.

Have a great story about someone who kept the conversation focused on you? Share it by leaving a comment!