Don't you love it when you call a company and have to wait on hold for minutes on end?

Yeah, I knew you did ;)

Well, it seems like those days are coming to a close - at least they are for Southwest customers.

Patrick Barnard reports that the airline company has added 'Virtual Hold' capabilities, or callback feature, in order to improve customer service.

Personally, I'm a big fan of Southwest and fly with them about 98% of the time. I've never had any issues with them. I also love the fact that they were one of the first corporations to start a blog in order to connect with customers - not to mention they're very active on Twitter as well.

On another note, Southwest just launched a new ad campaign encouraging people with a new catchy phrase: "It's On!"

Visit Southwest's blog @ www.blogsouthwest.com and follow them on Twitter: @Southwest