Recently I went shopping for summer clothes and bought a dress from a BCBG store. A few days later I was pleasantly surprised to receive a thank you card in the mail...
Even though BCBG was one of the many places I shopped that day, which retailer will I remember? Who will most likely get my business the next time I go shopping?
As you can see, a thank you card to a customer doesn't have to be all that complicated. I like that Paulina included the phone number to the store in the card she sent to me. I don't have to go through the trouble of looking it up if I ever needed to contact her.
Thank you cards don't have to cost an arm and a leg. They don't take up a great deal of time to write either. When I was at Nordstrom it would take me less than 10 minutes to write a thank you card to a customer. The effort was worth it because I had customers come back in to thank me for sending them a card - and to shop with me as well.
In this day and age of email and text messages people still appreciate written correspondence, so never underestimate the power of a thank you card!
Related Post:
Five Unique Ways to Show Love For Customers
BCBG Knows the Power of a Thank You Card
Posted by Admin | 7/27/2009 | Customer Service Tips | 3 comments »
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Great example of a personal touch that doesn't take much time. And I like that it was a handwritten note. Whenever I suggest handwritten thank-you notes, someone invariably says, "Oh, I do that, but via email."
Right. So does everyone else. It's easier. And less personal.
Write it out. How many does that sales rep write a day? Maybe 5-10? And how many people will remember that extra courtesy? Most of them, right?
Step away from the email. Grab a pen. I'm with you on this one!
Oh that's sweet of them, right? You're right, simple thank you's mean a lot! :)
Heidi,
It's amazing what a few sentences written down can do to establish a connection between you and a customer. It's time to revive the art of the written word!
Meikah,
It is very simple, eh? Marketing/advertising people want to make it complicated and costly. In these economic times it's time to get back to the basics.