The key word here I'd like to emphasize in the title is crucial.

In the following video J. D. Power and Associates reports that exceptional service satisfaction enhances profitability...

Please take note, GM!

Here's 5 steps to better customer service offered by Jeff Kershner, an automotive internet sales manager.

Do you have a customer service story about your car dealership that you'd like to share? Email your story to maria [at] people2peopleservice [dot] com or share your story via comments!