If you don't know by now, Twitter is a great place to connect with and keep in touch with customers. Many brands such as @zappos, @hp, and even @drpepper have utilized Twitter to communicate with people and create brand awareness.

There are some businesses, however, that are naive to how Twitter works. Fellow customer service blogger Glenn Ross offers his thoughts on how not to use Twitter in his post, Social Media Worst Practice: How To Drive Loyal Customers Away.

I agree that if you're going to take your business on Twitter, you should get a feel of how the network works. That advice also applies to any other social networking/social media site that your company is active on. Also, if you have a designated person who will be tweeting for your company, make sure that person is familiar with Twitter etiquette.

Another thing you DO NOT want to do is send out a retweet about your company as if another person had tweeted it!

Twitter Resources

Although I haven't read any of these books, they are resources about Twitter worth looking into:

• Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online

• Twitter Tips, Tricks, and Tweets

• twitter means business: how microblogging can help or hurt your company

If you're already familiar with Twitter, a good article to check out is 5 Uncommon Ways Your #Business Can Use Twitter.

In what ways has your business used Twitter?

By the way, you can follow me where I'm most active: @studio747.