In the December issue of Success magazine is a feature titled "Rewards Through Service". Marie-Louise Cook interviews one of my favorite personal development authors, Wayne Dyer. Dr. Dyer has written many books including the book that was a catalyst in my personal transformation, "The Power of Intention".

When asked about his approach to business, Dr. Dyer says:

"It makes sense to me to be generous, to be thoughtful, and to extend as much service as you possibly can and to suspend thoughts of what's in it for you. It's so simple. It's not 'He who has the gold makes the rules'. It's the other way around. Treat people the way you want to be treated. That, to me, is a formula not just for business, but for life."

As we head into the holiday season, this is a great reminder for business. In the craziness of Black Friday and trying to make sales goals for Q4, we need to be reminded of why we're in business in the first place.