Today in the U.S., we take time off to honor Martin Luther King Jr., a man who epitomized selfless service.  As business people we often think of service as selling a product or service to a customer or helping  customers with a product or service they've purchase.  There are many definitions of service, but in its most basic form, service is the "act of help or assistance".

Martin Luther King, Jr. helped raise awareness of African-American civil rights and liberties.  He stood up for what he believed in and did everything he could to help black people get higher wages and better treatment. 

Martin Luther King, Jr. gave his life serving others.  He didn't do it for money, fame, or to be the "best".  He did it out of the kindness of his heart.  That's selfless service. 

Photo Credit: Seattle Municipal Archives