Will a new name for Comcast's services really disguise it's bad customer service reputation?

Cecilia King of The Washington Post shares the news that Comcast has plans to make over its image with a new name:  Xfinity.

Comcast's customer service really took a nosedive a few years ago when a Comcast customer filmed a Comcast technician sleeping on the couch as he waited on the phone with Comcast's central office.

Here's the clip if you've never seen it:

Let's see if the company will do anything about changing their customer service philosophy and culture.   If you change your name without changing the way you do business, it won't be long before you're back to square one. You can offer all this fancy new technology, but if people still have to wait an hour to talk to customer service, what's the point?

Here are other bloggers' thoughts about Comcast's "new" brand:

• Comcast Rebrands Itself as Xfinity. Seriously? That's... That's All You Got?
• Comcast Now Xfinity