Helene makes reference to Dell and and how the company partnered with OPI to create customized laptops in favorite nail polish colors.
Ok, yes, I must say that pretty colors are nice, but as a writer who always travels with a laptop, I would much rather have a laptop that doesn't weigh a ton...You don't see Mac computers in fancy colors, but Apple is still doing quite well!
I was curious as to whether or not Dell actually engaged with people on Twitter, so I checked out a few of their Twitter accounts listed here and discovered that the company mainly uses Twitter as a bulletin board to share company news or announcements. Although the company has claimed that using Twitter has increased their sales, I have to wonder whether or not this type of business model will last very long.
As Helene said in her post:
"Going forward, I suspect brands who take the time to engage meaningfully with customers and to actually connect on a personal level will see the biggest returns...Mashable put together a nice list of 40 of the best Twitter brands. One of my favorites is Zappos CEO, Tony Hsieh, who invited me to tour of their office via Twitter.
What do you think? Which companies do you see becoming successful because of social media?
I enjoyed discovering your blog today and really enjoy this question. I'm currently running an experiment on how companies engage customers via social media. The twist is I'm doing it from a customer's perspective - and testing companies I already do business with. I'm learning some interesting lessons, one of which is there is a lot more 'media' and not enough 'social' involved.
I'm wrapping up the study on my blog next week - you can see it here: http://www.toistersolutions.com/blog