I'm currently working on putting together a seminar about using social media to enhance the customer experience.  So I've spent the past week doing research and discovering all kinds of neat ideas and tools that businesses can use to create a better experience for their customers. 

So today I read this article about a company called Parature who has just launched this Parature for Facebook application.  The application will show up as a "Support" tab on your company's Facebook page where customers can post questions and your customer service department can reply back.  There is also a chat feature where customers can chat with one of your reps right from the Facebook page.

Click here to find out more features about Parature for Facebook.

What are your thoughts about this new social networking tool to communicate with customers?  Would you consider using it?