We all know that Apple has seen a great deal of success in the past five years or so.  The company has created a very loyal following, of which many of them have become absolute fanatics.  It's no surprise that out of all the tech companies, Apple fans are the most loyal.

So, what has made this brand so successful?

From Alyson Shontell of Business Insider, we get four customer service lessons from Steve Jobs' outbox.  Another article worth reading from BI is 8 Management Lessons I Learned Working at Apple.

Personally, I still have yet to be converted to the Apple family, although a good friend of mine is always telling me how much better Mac computers are.  If Apple ever decides to partner with T-Mobile, I will definitely consider trading in my Blackberry for the iPhone...