Zappos Employees Having Fun
Zappos employees having fun
Developing a service culture is a key step to providing exceptional customer service. Everyone in your organization is part of your service culture. From your managers to payroll department and even your janitor should align with the values of your business. This means customer service should be at the forefront of every idea and interaction, whether it be with co-workers or customers.

For example, many of us don’t think that people who handle payroll and employee benefits are not integral to customer service. But think about it. If employees are not paid on time or are unhappy with their benefits, this affects them. Who wants to perform their best or offer great service when their employer doesn’t take care of them?

Perhaps I’m preaching to the choir, but you’d be surprised how many businesses disregard the well-being of their employees. If you study companies like Nordstrom or Zappos, you’ll start to understand why they’ve been so successful. Their owners and executives have established a service culture which consists of values that everyone in the organization supports such as honesty, integrity, and compassion for other people. They live by these values not only in their business life, but in their personal life as well.

Now is the time to reevaluate your customer service initiative. Start with taking care of your employees and everything else should take care of itself.

1 comments

  1. Jack Dempsey // October 26, 2011 8:35 PM  

    Do as I say not as I do!

    This saying has never worked for parents, nor will it work for your business. You will get positive customer service results in direct proportion to how well you treat your employees.

    Developing great front-line employees takes great front-line leadership. Leadership is more than management and supervision. One important aspect of leadership is caring about the emotional needs of the employees. Leaders who do this create an environment that in turn encourages employees to care about the emotional needs of the customers.

    It's the emotional side of the customer interactions that creates and drives loyalty to a business. If creating customer loyalty is your goal, you must satisfy the customers' practical and emotional needs and create a low-effort experience for them.

    Jack Dempsey
    Principal, Pretium Solutions