Many business owners wonder what their social media or internet marketing ROI is and whether or not what people say about them online has an affect on sales and revenue.

Well, wonder no more.

More and more studies are coming out about the impact of social media on business sales. The Hubspot Blog talks about one research study which revealed that an increase in positive reviews on Yelp led to an increase in revenue.

Over the past several years I've spoken with quite a few local businesses in my area and I'm surprised at how many of these business owners don't monitor what is being said about them online.

Sure, there are customers who just want to rant, which could lead to a negative perception of your business, but if you're committed to providing the best possible service, there will be even more customers who will feel inspired and compelled to share positive reviews.

If you're not managing or responding to online reviews of your company, what will you do today to change that?