Welcome to the Late, Late Edition of the Customer Service Carnivale!  In this edition we have some interesting tips and commentary that we've never had before...
 
Nowadays social media is an important part of a company's marketing campaign, and a Facebook fan page is a way of communicating and connecting with customers. Learn more about setting up a Facebook Fan Page.

As sales people or customer service agents, sometimes we assume that our customers have the same depth of knowledge that we do. In this next article we learn to "give to get" better customer satisfaction.

Maureen O'Danu says that social services organizations sometimes think their work is so vital to their customers that they don't need customer service. This is why they are wrong: Empathy: 10 Things the People You're Helping Would Like You to Know About Them.

Zhu takes a light-hearted, humorous look at customer service in France versus Canada in her post, The Customer Is King.

Thanks for reading! That concludes this edition. Submit your blog article to the next edition of customer service carnivale using our carnival submission form. Past posts and future hosts can be found on our blog carnival index page.

That's the title of chapter 4 in a book I'm currently reading: It's the Customer, Stupid.

My initial thought was that the author, Ralph W. Crosby, was going to talk about employees because in my mind your best customers are your employees. However, from Mr. Crosby's perspective, the media are also your customers and should be treated as such.

As a former journalist himself, Mr. Crosby breaks down the reasons why you should treat journalists (including bloggers!) as customers and provides step-by-step advice on how to build lasting relationships with them.

"Journalists can be your friends. The media have often publicized programs and provided an essential information service about organizations such as yours. To maintain the cooperation of journalists when you need them, you must cooperate when they need you."

I think it's more important than ever for brands to develop a media relations strategy whether it's participating in social media sites like Facebook or communicating with bloggers and website publishers in their respective industry.

Over the next couple weeks I will be sharing some of the things I have learned from reading this book.  So far it's been pretty interesting.

"One customer, well taken care of, could be more valuable than $10,000 worth of advertising." - Jim Rohn

Welcome to the 10-Minute Edition of the Customer Service Carnivale. It's short and sweet! In under 10 minutes you'll be able to read through these articles and be ready to start your week off with the right mindset. I learned something new and I'm sure you will too...

If you already didn't know, loyal customers are the bread and butter of your business. Find out why it's important to build customer loyalty.

Have you ever paid attention to the customer feedback/contact form on your website? If not, you probably should. According to this article, online forms are part of your image.

Every business person likes to close deals, but what if the process was complicated for your customer? Have you every given any thought to simplifying your customer's journey?

That concludes this edition. Submit your blog article to the next edition of customer service carnivale using our carnival submission form. Past posts and future hosts can be found on our blog carnival index page.